Provide value, increase internal efficiency, improve the customer experience, encourage collaboration, promote innovation, generate new business models, seek synergies. Under all these objectives, a single path is followed: the look at the digital scenario as a response to the challenges of future-oriented organizations.
Since it exists, the digital scenario has been linked to change. But in the last decade, this framework has reached out to the people, to the institutions and to the companies; this elements, without doubt, are also an active part of the change. Transformation. Digital stage. It is in this context that the ADEIT Foundation has completed 35 years of history.
This entity, linked from its very creation and origin to the Social Council of the University of Valencia, of which it is its own medium, has always been an ally of the latest technological advances as a way to achieve excellence in the management tasks entrusted to it. The current digital revolution has made it possible to design a new corporate strategy that pivots in the digital context to, open up to a whole world of emerging possibilities that contribute to enhancing the value of this institution: «A digital revolution that has allowed the world’s largest accommodation booking company like Airbnb, that does not own real estate. Or that the most important company in the world in transportation and mobility services like Uber, that does not have vehicles either.
A digital revolution that has created a new science, data science, with the capacity to analyze massive sets and make predictions with extremely high certainty. Or technologies such as machine learning, which make it possible to design systems that learn by themselves, which create an artificial intelligence that advances and grows”, points out Juan Manuel Penín, manager director of ADEIT.
The digital revolution has arrived at ADEIT
With the 35th anniversary of the ADEIT Foundation, the entity has outlined its roadmap following the indications set by the 2022-2025 strategic lines. These guidelines are a clear example of how the digital strategy permeates each of the organization’s activities.
From the digital culture that focuses on people, through processes with enabling technologies that value the generation of new business models, where data plays a fundamental role: “At ADEIT Foundation we are combining these three vectors of change on which the digital transformation is based -technologies, people, data- to become a renewed institution, which responds better and faster to a constantly changing and increasingly demanding environment”, explains Sergio Albarracín, director of the Digital Strategy department of the entity.
ADEIT’s main focus of activity is focused on the development of four assignments: its own postgraduate courses and continuous training at the Universitat de València; the internship program for students; the Motivem programme, focused on entrepreneurship, and the Càtedra de Cultura Empresarial. In all of them, the institution “must not only be excellent but also go one step ahead to analyze and understand the new trends that the current digital context brings to the table,” says the manager director of the foundation, Juan Manuel Penín. “Only in this way can we aspire to become a key organization capable of giving the best response to our interest groups, which are the University of Valencia, the business community and the student body”, says Penín.
Digitization, customer experience and marketing intelligence: three pillars of ADEIT’s digital revolution
Digitize processes to improve efficiency and automate them, promote digital marketing as the axis to extend its radius of action and improve the customer experience. These are the three axes on which each and every one of the digital actions and initiatives are based. Grounding these concepts in concrete initiatives involves modernizing the foundation’s digital infrastructures, analyzing its value propositions and management models through tools such as benchmarking, systematizing the study of the customer journey of ADEIT’s customer profile, and develop new information systems that support them. And all these actions extend both to the activities framed in the four management assignments of the Universitat de València, as well as to other activities that complete the value proposition of ADEIT: internships in companies for graduated people from the Universitat de València, the organization of congresses and the rental of the building, located in the emblematic historic center of Valencia as well as the organization of conferences, seminars or webinars. The main objective is to consolidate each and every one of ADEIT’s value propositions in all its areas of activity; make them unique.
“And the strategy, once implemented, prevails”, emphasizes Albarracín, responsible for the design and development of this digital strategy at the ADEIT Foundation: “after the completion of a transformation plan, the digital strategy will manifest itself again to demonstrate new challenges derived of the new context, which will require the development of new transformation plans”, he explains. If the world that surrounds us is and will always be digital, the ADEIT Foundation works to be prepared, already systematically, for the constant changes in its environment.. Taking this step means opening a window to a range of opportunities derived from the digitization of society and giving meaning: to promote and encourage relations between the University of Valencia and the business and professional environment.
